Social Media for Summer 2024

Social media is ever-evolving and with the current economy, social media that matters is more prevalent than ever in your business strategy.  Consumers are tightening their purse strings and conservative spending is trending, along with a nod to a way of life that our grandmothers lived.

If you haven’t noticed, gardening, sourdough, canning, self-sufficient lifestyle trends, and chickens are taking over short form video formats and exploding on social media platforms. It is evident that the economy, and the in-your-face digital marketing is getting the younger generation to think about the impact it is having on their children and family life.  And how this affects social media for small businesses may surprise you.

So, what exactly does this mean for small businesses and social media?  It means that your content needs to focus on quality over quantity in order to connect with audiences and that your content format should be diverse to create meaningful impacts.

Consumers know when they’re being sold to and oftentimes is left with that “ick” feeling.  Many have been dupped into buying the latest trend and the implications of those tactics have put consumers on high alert and have had unintentional consequences for all small businesses.  But that doesn’t necessarily mean doom and gloom for your business. 

It just means that your social media may need a refresh, and the focus realigned.

I’ve put together 7 Tips for Creating a Summer Social Media Plan that will help your small business stay relevant this summer.  Click HERE to get these 7 tips delivered straight to your inbox and revamp your social strategy for Summer 2024 today!